Handlebars is a popular Javascript framkework for personalising content and building reusable HTML template blocks. ActivatePro uses HandleBars to allow you to easily personalise content by allowing you to access user attributes, event data, voucher data or product information within messages.
Read more about the HandleBars framework and its built-in helpers here.
With ActivatePro Templates
When creating a template in ActivatePro, you can type HandleBars syntax directly within your template and ActivatePro will render it upon dispatch. For example:
Hello {{user.[traits.firstName]}}, how are you doing today?
This will render the template upon message dispatch as follows:
Hello Sarah, how are you doing today?
During message dispatch, ActivatePro will now automatically render the first name of each user that will receive the message