ActivatePro enables you to create user segments, based on User Traits and/or User Behavior. This allows you not only to better understand your User Base, but also to tailor your communications for specific User Groups, across a number of channels.
Note that Segments are re-calculated every time they are used. This ensures that you always see the most up-to-date information on your segments, and ensures that new Users, added after a Segment was created, will be automatically added to a segment under use, if they fit the Criteria for it.