Create a Campaign Message with Episerver/Optimizely

ActivatePro integrates seamlessly with Optimizely Campaign to support both Real-Time and Audience campaigns. This guide walks you through setting up your mailings correctly to ensure smooth delivery and data mapping.

In this article:

• Create an Optimizely Campaign mailing for ActivatePro Real Time Campaigns
• Create an Optimizely Campaign mailing for ActivatePro Audience Campaigns
• Create a new Campaign message

Create an Optimizely Campaign mailing for ActivatePro Real Time Campaigns

• Start a new campaign in the 'Transactional Mails' section.
• Make sure that you select the same recipient list in your Optimizely Campaign mailing as configured in the Optimizely Campaign integration settings for „Transactional list“ in ActivatePro.
• Your Optimizely Campaign mailing must be in "Activation required" status but not "Activated".

Create an Optimizely Campaign mailing for ActivatePro Audience Campaigns

• Start a new campaign in the 'Smart Campaigns' section.
• Make sure that you select the [CL] Master list when selecting the recipients.
• Your Optimizely Campaign mailing must be in "Activation required" status but not "Activated".

Create a new Campaign message

The message setup for both Real Time and Audience Campaigns are the same. For more information on setting up different types of campaigns, click here.

• Once you've created your campaign, go to the 'Messages' section and select the 'Create new message' button.
• Select 'Email' from the dropdown menu. The message setup screen will open.
• Under the 'Send via integration' heading, select the Optimizely Campaign account that you set up earlier.
• From the 'Mailing' dropdown, select which mailing you want to use for the email.
• Use ActivatePro's Value Mapping functionality to send data to fill any variables in your Optimizely Campaign mailing.
  • Variable Name - The template variable on Optimizely Campaign that will receive the value. Note that the field types must match, for instance, a string value cannot be transferred to a number field.
  • Decide whether to map a trait, a handlebar expression, or a static value to the Optimizely Campaign variable.
  • Enter the desired attribute, value, or handlebar expression.